Vice President of Brand Strategy
Ali leads the Branding and Marketing team and is responsible for Skyline’s branding policies, objectives and initiatives, including market positioning, corporate messaging, visual presence, digital channels, and feedback and listening tools.
HER BACKGROUND AND EXPERIENCE
Ali has been a tremendous asset to Skyline since 2007. She graduated from UC Davis with degrees in both interior and graphic design, and worked as a graphic designer in the A/E/C industry prior to joining Skyline. Ali has guided Skyline through a full brand overhaul, developing a consistent, cohesive and memorable brand presence in the Bay Area construction industry. She is creative and process oriented, driven to create efficiency and streamline work while using data to identify possible solutions.
HER MANAGEMENT PHILOSOPHY
Ali believes in team collaboration, coaching from the trenches, and rolling up her sleeves to get down and dirty with her team. She subscribes to the notion that internal communication strategies are even more important than external brand awareness. Ali focuses much of her efforts equipping the Skyline team with the technology, tools and messages to work efficiently, speak confidently and act as owners of the firm.
HER INTERESTS AND HOBBIES
Ali is an avid traveler, coming from a family of travel agents, and she lived in Dublin, Ireland after graduating from college. She loves to ski so much that she skied “down the aisle” during her wedding ceremony–in full gown. She spends her weekends exploring Northern California with her husband, son and labradoodle.